EMC introduces VMAX platform to aid hybrid cloud adoption

EMC releases new VMAX 3 suite to give enterprise customers hybrid solutions

EMC aims to bring cloud-like agility to the datacentre with the introduction of its new VMAX 3 family.

According to the company, IT has been constrained by a sore lack of agility in the ability to roll out new applications efficiently. This has changed somewhat with the advent of public cloud services – which have allowed business owners to bypass IT and procure exactly what they need.

Although this behaviour meant the owners got what they needed, says EMC, it places a large amount of company data out of the trusted control of the IT departments.

The new VMAX enterprise data service platform the company is launching will allow both to regain control of their IT procurement. Customers will be able to run specific workloads within the datacentre or on a public cloud depending on where the app works best, it is claimed.

“The VMAX platform has always been powerful and trusted,” said Jesse Braasch, vice president of infrastructure at Evolution1.

“The VMAX3 enhancements announced today give us the agility we need to provide services to our application owners while ensuring predictable performance levels.”

The systems, which include 100k, 200k and 400k, allocate up to 384 processing cores to meet the performance requirements of any user, and can be scaled so that a company can start with hundreds of VMs and move up to thousands.

Oracle, SQL and SAP ownership will be accelerated by the new platform, according to EMC, with performance gains of up to three times at a 50 per cent reduced cost of ownership.

An enhanced data protection tool, dubbed ProtectPoint, aims to calm any fears of data loss with up to 10 times faster backup and the ability to instantly access protected data.

The VMAX offers single-click provisioning and embedded cloud capabilities, allowing cloud tiering, in which customers can move their least-used data to the public cloud. The function will be supported by “many of the leading public Virtual Cloudsviders on the market today” according to an EMC release.

“For many, many years things have been overly complex,” Jeremy Burton, president of EMC products, marketing and solutions, told journalists at the company’s Redefine Possible event in London.

“Today’s new innovations from EMC deliver customers the foundation needed to manage existing and new application estates and accelerate their journey to the hybrid cloud.”

Sign up for our free newsletter