Marketing

UK Cloud Awards Q&A: Frank Bennett

In-depth
12 Jan, 2018
Virtual Clouds

Our head judge explains what he looks for in an awards entry

UK Cloud Awards Q&A: Alex Hilton

In-depth
11 Jan, 2018
Virtual Clouds

The Cloud Industry Forum's CEO delivers his verdict on the UK's Virtual Cloudsspects

Speedo supercharges brand experience with Amplience

Case Studies
19 Dec, 2017
Clare Hopping

The sports brand has used Amplience's retail engagement platform to integrate its brand and ecommerce activity

Oracle showcases Live Experience Cloud to boost customer engagement

News
2 Oct, 2017
Clare Hopping

The platform aims to create more valuable customer interactions and build loyalty

SAP brings identity management to Hybris with Gigya acquisition

News
25 Sep, 2017
Dale Walker

SAP's $350m acquisition of Gigya expands SAP's e-commerce offering

Email still most important marketing channel, but losing momentum

News
30 Aug, 2017
Clare Hopping

Customers are looking for personalised email content that provides relevant information rather than just special offers

Is an 'oligopoly' of cloud vendors a risk to innovation?

News
8 Aug, 2017
Dale Walker

Forrester warns CIOs and end users to limit cloud contracts to three years

Oracle updates its line-of-business cloud apps

News
3 Aug, 2017
Clare Hopping

The upgrade seeks to improve user experience and add more personalisation

Unilever modernises sales with Accenture's cloud

News
25 Jul, 2017
Clare Hopping

Accenture's Salesforce-hosted tech will help Unilever connect better with customers

Oracle adds SaaS to its "stepping stone" private cloud

News
20 Jul, 2017
Joe Curtis

Cloud at Customer encourages on-prem users to dip their toes into cloud

Facebook to start charging users to read news

News
20 Jul, 2017
Adam Shepherd

The social network is working with publishers to support subscription-based models

Oracle aims to push cloud sales with 1,000-strong recruitment drive

News
18 Jul, 2017
Joe Curtis

The new salespeople will push line-of-business cloud across EMEA

Canterbury City Council aims to digitise 85% of services by 2019

News
20 Jun, 2017
Clare Hopping

The council pens £200,000 deal with Jadu to transform user experience

Salesforce brings Einstein's AI insights to marketing

News
8 Jun, 2017
Clare Hopping

The suite comprises tools to engage and monitor leads on their entire brand journey

EY builds customer engagement with Thunderhead tech

Case Studies
2 Jun, 2017
Clare Hopping

The company's One Engagement Hub will help the finance firm to build better relationships with its customers

Salesforce extends Commerce Cloud Einstein

News
18 May, 2017
Clare Hopping

New features focus on personalisation across all shopping channels

Rocket Fuel protects web users from malicious ads with AI

News
12 May, 2017
Clare Hopping

The solutions combines Google Cloud Vision API, AI, big data and blacklists to stop malware filtering through

SAP's profits take a dip, but cloud soars 12%

News
26 Apr, 2017
Clare Hopping

The company adds 400 new SAP S/4 HANA customers

IBM Watson studies customer behaviour for marketers

News
25 Apr, 2017
Clare Hopping

IBM Watson Marketing Insights will analyse how users react to marketing campaigns

Dunkin' Donuts migrates e-commerce sites to AWS

Case Studies
20 Apr, 2017
Clare Hopping

AWS migration means parent company can scale capacity seasonally